Spotify is a Swedish audio streaming platform launched on 7 October 2008(10 years ago) by Spotify AB. And since then it has become the worlds best music streaming platform with services over several countries including most of Europe and the Americas, Australia, New Zealand, and different parts of Africa and Asia. Spotify provides access to over 40 million tracks. Spotify usually offers freemium(free of cost) services, i.e. the basic features with advertisements and charges for additional features like downloading tracks, high-quality streaming, etc. And as of Feb 2019, it had over 207 million monthly active users, which includes 96 million premium subscribers.
Until now Spotify was not available in India. And finally, Spotify is now available for Indian Users who had been waiting for it so long. Spotify is generally loved by people due to their high-quality streaming service which attracts quite many users.
The company announced that – “Spotify will offer more than four crore songs and 300 crore playlists for music fans in the country”. Moreover, the company has made several changes in order to win the Indian audience. They have made available their premium plans a lot cheaper in India than what they charge users in the United States.
Spotify Premium Plans
There’s a lot why you should subscribe to a Spotify premium. Spotify premium offers unlimited ad-free music, podcasts, and offline support(Download tracks). Spotify now offers 6 different kinds of plans.
- Rs 13 – 1 Day.
- Rs 39 – 1 Week.
- Rs 129 – 1 Month.
- Rs 389 – 3 Months.
- Rs 719 – 6 Months.
- Rs 1189 – 1 Year.
The students can avail up to 50% Off discount on their monthly Spotify premium subscriptions.
Spotify is also offering a 30-day free trial for Spotify Premium to users after which it will start charging Rs 119 per month.
However, if you do not want to upgrade to premium. You can still continue to use their basic services for free.
Spotify vs Others
Spotify has stepped into the Indian market bit later. Since there are other players in the market like Ganna, Apple Music, Google’s Play Music, Wynk Music, Amazon Prime Music, etc, it would be difficult for Spotify to occupy the market. It is worth noting that its competitors also provide similarly priced Premium plans.
- Apple Music – Rs 120 per month (Student plans @ Rs 60)
- Google Play Music – Rs 99 per month.
- Ganna – Rs 99 per month
- Saavn Pro – Rs 95 per month & others.
So they should make a reason why users would like to switch to Spotify from other apps which were already available in the market since long.